Solaya is a private collection of ultra-luxury beachfront residences in the heart of Dubai, developed as a joint venture between Brookfield Properties and Dubai Holding Real Estate.
We appointed Noë & Associates, a strategy and branding agency, to lead on the strategy, visual identity, content and production. Throughout the process, I worked closely with our team at Brookfield Properties to art direct the agency and oversee the development of the brand.
The final result was a soft, warm and refined brand identity that draws on the quiet luxury of sun-drenched living and mirrors the character of the private collection it represents.
