The new visual identity for ICD Brookfield Place was developed to reflect the building’s evolution from a premier office address to a dynamic lifestyle destination. With the property now fully let across office and retail, the branding needed to convey a sense of community, energy, and cultural vibrancy. The new branding introduces a more expressive and contemporary visual language—one that highlights ICDBP’s curated mix of retail, dining, wellness, and cultural experiences. Designed to position the building as a “the pulse of the city,” the refreshed identity unifies its diverse offerings under a cohesive brand that embodies sophistication, accessibility, and urban vitality.
