As Brookfield expands its footprint across the Middle East, particularly in the UAE & Saudi Arabia—where bilingual branding is both standard practice and a reflection of cultural respect—it becomes necessary to extend the brand’s identity into the Arab region. This custom Arabic logo serves as a crucial expression of localization, respect, and design coherence within the global brand system.
Designed from scratch, the wordmark draws on the proportions and structural principles of the Kufi script, translating Brookfield’s refined and professional aesthetic into Arabic letterforms. The result preserves the brand’s visual integrity while achieving a sense of balance and geometric precision characteristic of the original logo.
